About 29


29 redefines cosmetics and skin care for the woman of today. Lydia Mondavi designed 29 around the idea that true natural beauty is not effortless, but comes through dedication, understanding, protecting and nourishing the skin.

29 is the first of its kind, an Age Protecting skin care and color cosmetic line utilizing the benefits of grape seeds.  With over a decade of experience creating and formulating spa and beauty products for the luxury market and through designing and developing spas and resorts around the world, I realized that we are missing a very crucial step in our daily skin care regimen. Every product in our cosmetic bag should protect our skin from aging and be beneficial to our skin. Never before has a color cosmetic and organic skin care line created every product enriched with Age Protecting benefits of grape seed extract known for their protection against free radicals and pollutants, keeping your skin looking younger longer. Grape seeds are one of the most concentrated forms of anti-oxidants and over the past several years I have been formulating 29 to ensure that every product and treatment is enriched with their benefits to provide a completely Age Protecting skin care and color cosmetic line.

It is not enough to offer great color; it is essential that 29 enriches and protects the skin from damaging free radicals. 29 offers the unique opportunity of beautiful benefits and brilliant color.

The 29 woman is elegant, represents a state of mind…She cares for her skin, and knows that in order to maintain youthfulness she must nourish the skin while protecting it from the harms of everyday living. The 29 woman embraces life and understands that Knowledge Is Beautiful™.


Lydia Mondavi